How we are navigating “the new normal”

It seems that some are navigating through this “new normal” better than others seeing the impact the changes are having on our activities. So that you can see it over time, I have chosen three companies and their highest share price since January 1 of this year: Apple (NASDAQ:AAPL), Zoom (NASDAQ:ZM) and MARRIOT (NASDAQ:MAR).

As you can see, both Apple and Zoom are at highs but Marriott is unable to rebound. And it will be difficultto do so if tourism restrictions continue or resurgences intensify.

In the following chart I have included Amazon (NASDAQ:AMZN), PayPal (NASDAQ:PYPL) and VISA (NYSE:V) so you can also see the differences: how PyPal follows AMAZON in its evolution compared to VISA with a dip at the beginning of the pandemic.

It is clear that we will get out of this by applying technology in many areas, but whenever there is a crisis, some adapt better than others.